What is Customer Identity and Access Management (CIAM )?

Misconception around CIAM


Why CIAM is important

  1. Great user experience — Users expect that brands will thrill by providing great user experience and functionalities.
  2. Protection from fraud — Users believe that the brand will protect them from fraud, breaches, and privacy violations on their platform (About 70% of users believe so).

Key Features of CIAM

  • Cloud Hosting — Hosting of CIAM solutions on the cloud allows organizations to leverage it across different environments and devices. Also, loud hosted solutions are easier to upgrade and patch.
  • Platform-based functionalities — The platform combines multiple features and services into a single user experience that is simple to understand and use.
  • Strong authentication protocols like MFA, SSO, etc. enable the solution to detect identity theft and prevent dangerous bots from sending fake traffic to a website.
  • Scalability & Integration — Customer-facing apps see tens of thousands of users and the number keeps on growing as business scales, hence the solution should be able to adapt to new integrations and fast-growing user volume.
  • Support — Downtime in customer-facing applications can be disastrous for a company’s bottom line. As a result, features such as extensive documentation, well-organized FAQs, self-service, and 24-hour telephonic help are critical.
  • Interface customization allows for modifying and delivering a personalized and user-friendly experience to customers.

Benefits of CIAM

  • CIAMs are highly scalable and streamline the customer experience through simplified login.
  • It helps organizations understand their customers and their behavior to drive more revenue via online interaction.
  • Simplified user onboarding process allowing users to register by signing up or using social registration.
  • Cost reduction for the organization through centralized Identity management for customers
  • Allows organizations to deliver a personalized and conversion-friendly website experience to users.
  • Provides critical transparency and the ability for end-users to control, erase, and export/transport their own personal data, hence enforcing trust in the brand/organization.
  • Single sign-on and identity federation for users.
  • Enables users to manage their own identities





miniOrange Single Sign-On (SSO) & Multi-Factor Authentication (MFA) solution for more than 5000+ pre-integrated applications

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MiniOrange Inc

MiniOrange Inc

miniOrange Single Sign-On (SSO) & Multi-Factor Authentication (MFA) solution for more than 5000+ pre-integrated applications

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